Tag Archives: design how to

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Do you have those days where you are just blocked, low energy and can’t get yourself to work? I think you are missing some ‘inspiration’. Inspiration is that spark that turns you on and all your creative energy just flows. It’s like magic when it happens.

It’s very important to recognize when you are lacking that inspiration so you can be productive and creative whenever you need to be.

It’s a very good practice to create some sort of a system to recognize when you are in need of some inspiration, so you can do something about finding it back.

How do you recognize when you need inspiration? When you just can’t get yourself to do some work, when you feel low in energy, when you feel blocked, you just can’t create, write, or do whatever you gotta do.

What can you do about finding some inspiration? Take a moment to think and write down 10 things that exite you, turn you on, you find fascinating, you love. Take that list and tape it to your monitor and when you recognize that lack of energy, look at the list and do or look at just 1 of those things 10 things. Take a little brake and do it. You’ll see how quickly your creative juices come back and you are on top of everything.

If you discover new things that inspire you, add them to the list immediately. Think of that list like your treasure of inspiration that you can go back to and recharge. And if you travel a lot, keep the list in your computer or your phone so you can access it at anytime.

What inspires me? I’m inspired by my cats, when I swim, specially if it’s outdoors, by looking at some artists art, by going to the zoo.

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Keeping a video library for motion graphics, motion design, animation and broadcast design projects

Hello!

In this video I talk about the importance of keeping a video library, how it can help any illustrator, designer, motion graphics artist, motion designer, animator or broadcast designer save a lot of time when getting new projects with quick turns arounds. I shot it at the beautiful Biltmore Hotel, here in Coral Gables during a weekend retreat to plan the rest of the year (I know! so much work, but it was great!)

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Think Out the Box

Hi!

In this video I talk about looking at EVERYTHING with new eyes to find inspiration EVERYWHERE.
Enjoy!

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Time Management for animators and motion graphics artists

“True art is characterized by an irresistible urge in the creative artist.”
A. Einstein


How to animate your short film while full-timing in you animation or motion graphics job?

You gotta get your s*t together and get organized. No way around it.

1 -How big can your project really be?
I find that is very important for me, to be able finish the projects I start. I’m not the kind of person that is working on a project for 3 years. It took me many tries and a few abandoned projects to learn that the animated projects I wanted to make had to be small enough to be done in 3-4 months having a full time job at the same time. If it took longer than that, I realized I got tired of the project, lost objectivity and wanted to just veg-out in the couch doing nothing. Go for a small project at first, something that you can get done in 2 weeks or so, to see how you feel about it and if you can finish it. If you finish it, then plan something a little bit bigger and so on.

Once your script, storyboard and art direction of your short are done and you are ready to animate it’s time to plan out the timeline of your animation.

2- When to find the time to work on your side project?
The happiest and most efficient way I found to work on a side project while being a full time employee is to work for 2 for hours in the morning, before going to work. In the morning I’m fresh, rested, is very quiet and my brain it’s at it’s full. Some periods of time I worked only 1 hour before leaving for work and that was better than being upset at work because I couldn’t work on my side project that day. During the week 1-2 hours + half or whole day of Saturday was OK for 2 or 3 months. To work more than that means that you will probably burn out, I don’t recommend it. Some people prefer to work at night. I find that I’m very tired mentally and physically to work at the end of the day.

I figured out this system to start and finish my animated shorts, art projects, portfolio website, etc, because I discovered I would be very upset and resentful at work if I couldn’t work on my own side project. It got to be so much that I had to work on my side project every day or I would be in a bad mood. Talking about it with co-workers I discovered the other artists, designers, motion graphics artists and animators had the same problem and everyone was frustrated, upset, burned out and not doing their day jobs very well because they were trying to work on their side projects in an unorganized way.

It’s hard at the beginning to get used getting up early , but at the 4Th day you are so happy with how much you advanced in your project that next you are looking forward to get up super early the next day. It’s amazing how much you can get done in 1 or 2 hours when you are organized and your full attention is concentrated.

3- Define what you will be doing the next morning the night before.
You are a lot more productive if you know what you will be working on that morning do before you start. Either at the end of your hour/s working on your side project plan what you’ll do the next day, or plan it and write it down before going to sleep. Starting the day knowing what you have to do it’s really good because you are relaxed and focus. And A LOT more productive.

4- Set realistic deadlines. You will burn out if you don’t.
Setting realistic deadlines is very important because you can get very frustrated if you didn’t get done as much as you wanted. If you don’t know how long something will take, test doing a few frames and then calculate how long it could take to do more frames. Push yourself but no too much because after 3 months it’s very easy to burn out. So give yourself 1 day of the week where you just have fun and give yourself brakes some days or some weekends. You’ll see that when you come back to your project you’ll be more fresh, rested and full of energy again.

So Plan, Plan, Plan!
A really good way to help you plan the animation is to get a big wall calendar and write on it what you’ll be doing when. That will relax you and there will be no day you don’t know what to work on. When you don’t know what to work on is very stressful and you loose objectivity. It’s very important you to know where you are in your project’s timeline. It helps you if are delayed, or advanced and when you are going to finish it. Plan a celebration show party when it’s done. Celebrating your accomplishments it’s a very good practice.

If you want feedback on any project you are doing please post a comment here. I always want to hear from your projects and successes.

How to get inspiration for your color palette when you are out of ideas

In this video I talk about how to get inspiration in those moments where you are out of design ideas, your head is blank and you just can’t get inspired.

After years of experience designing for a living I came up with this technique of getting inspiration for my color palette very quickly and effectively without having to travel very far away or pull my hair out!

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3 Words that will Kill your business used alone

Using these 3 words alone will kill your business. In this video I explain which are the words to avoid using alone and how to get use them wisely to not loose your design, motion graphics, motion design or graphic design clients.

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How to take a break mid week to recharge and still get everything done

There are those super busy weeks (like every week) where a break seems completely impossible. And at the end of the day you just crash in bed and pass out watching something on TV. I thought about it and decided that I had to do something to change that. Watch the video below to find out what you can do to take breaks in the middle of the week to recharge batteries and still accomplish everything you got to do.

 

open source video, online video platform, video streaming, video solutions

 

How to come up with the right design for a project?

Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction.
Albert Einstein

In last few months a lot of people asked me a very hard question to answer:

How do I do to come up with such a variety of designs?

This is how I approach every design challenge:

  1. I write down the keywords of all the things that have to be shown through the design. These words represent the product or subject of the design in every aspect: physical, emotional, vibe, energy, etc.
  2. Then, from all those words, I choose 1 or 2 that describe best each aspect of the product and what the spot gotta say through the design and take out the rest.
  3. Then I narrow them down to Ia total of 5 or 6 words that are very important to the message and convey the most important aspects.
  4. And then I narrow them even more: to just one word. -Yeah! It’s really hard! but you can do it!-
    And that one word, it’s the most important feeling that design will give your audience. That’s the word that when someone sees that design they will think of. That word is very important because it’s the word that you are using to communicate to your audience and it will determine how much success you have with that design in communicating to your audience, so you have to choose carefully.

Here is real life example on how the one word design system works:

This image below, is the original ending of the 7UP commercial ( this is not the final commercial that’s on the air). I’m using it here for this example because it represents perfectly the one word I originally chose to base the look of the motion graphics of this commercial. This image, is the director’s original cut, and it looks pretty much exact to the original storyboard of the spot. And I worked on my works from that original storyboard, imagining this last frame.

My words for this 7up commercial started with:

7UP, natural, natural world, 7UP world, refreshing, fizz, lime, lemon, wonderful flavor, animated, get into my 7up world, flavor, musical, Denise Gonzales, family, for everybody, everyone enjoys it, joy, joyful, colorful, full of life, full of energy, new, it transforms your world, it comes into your world, it’s beautiful, mesmerizing, awe, nature/animal mixture, bubbles, delicious fizz.

Narrow to: magic, natural, animated world, refreshing, wonderful flavor, joy
Final word: magical

This spot -and the music video I just finished- transport you into the magical animated world of the refreshing wonderful lemon lime flavor of 7UP. Looking at the spot you can pretty much literally ‘see’ all those words on the screen.

Because each project/product/subject has a very different message, the words I use to design are very different from each other. So, the result is that in my portfolio you find a big variety of spots.

See below the commercial where this animation appeared:

open source video, online video platform, video streaming, video solutions

 

And even more clear is the concept in the music video:

open source video, online video platform, video streaming, video solutions

 

If you have questions or suggestions write a comment, so I can answer here and more people can get more out of it.
Aleloop. Art & Design Strategist