Nickelodeon

Nick 1st Image Change and re-launch

From #5 to #1 most viewed kids channel

Nickelodeon in Latin America used to be down on 5th place in the ratings of kids channels. I got hired at Nick to re-design their “image” or on-air “look”, the equivalent of this image in a product is the product’s packaging. In television, you know when you are changing channels, even if you are not looking at the little logo on the bottom right, you know what channel you are looking at? You know because in each channel there is something like me, designing the ”image” or ”look” of that channel, making sure you know what you are watching our channel even if you don’t see our logo on the screen.

Those image design graphics are really important, so important that at Nickelodeon, the programming didn’t change, was exactly the same before and after the re-design, but before the Nick was 5th and after it went up to 1st. Also, this re-launch won me an awesome number of international design awards!

I’ll will writing and explaining how we did it, and how we thought out the image campaigns and re-design in my newsletters and blog, sign up for my newsletter on the top right to not miss out any of it.

2nd Nick Image Change

Getting more viewers, sponsors & keeping #1 most viewed